21-04 | From first idea to successful product
Product owners can visualize a world that others cannot (yet) see. Their vision goes beyond customer demand, and predicts what the customer needs in the future. Having a big vision is an exciting place to begin, but to achieve that future it’s crucial to know what concrete steps need to be taken to move from MVP towards delivery.

The program
15:30-15:45 Coffee
15:45-15:55 Welcome & short introduction
15:55-16:30 With efficiency going from product vision to realization - Tony
16:30-17:00 Practical example: the realization of an autonomous greenhouse within Ridder - Sander
17:00-17:10 To what extent is it good to involve partners early in the creation of a vision and roadmap - Ivan
Our speakers
Tony van Driel
Tony van Driel is partner at productowner.nl. With over 10 years of experience as a product owner, implementation and project manager, he will share his vision from the customer's (or user's) perspective during our sessions. Through his experience with many different customers, Tony will guide us in what is needed for a successful realization of a product. He will talk about rapid roadmapping and the 4 most important elements: vision, mandate, time and budget.
Sander Baraké
Sander Baraké is Head of Digital & Innovation at Ridder. And wow, cool things are happening there! Sander will share his vision about the autonomous greenhouse within Ridder and take us through the steps he takes to get there. A question and answer session, during which we learn everything about how product owners, together with development partners, translate a vision into a successful product.
Ivan Roth
Ivan Roth is CCO at NetRom for 2 years and therefore a relatively new addition to NetRom! With more than 12 years of international commercial and marketing experience and his drive for results, he will start the discussion with the various speakers with bold questions so that practical examples, success stories and pitfalls are shared with each other.
Register now!
Register now for one of these masterclasses. We look forward to welcoming you at our new office at Papendorpseweg 83 in Utrecht. Act fast, because the available seats are limited. First want to know more about the role of the product owner? Then read our free whitepaper: Successful and happy product owners.


Whitepaper: Succesful and happy product owners
Good product owners are scarce. In 2022, there is an enormous demand for people with experience within a certain sector and who have the demanding list of skills that are required of a product owner. Moreover, product owners know better than anyone how to find out what is required from the business, and gradually convert a vision into reality. That is why they must be able to do their work motivated, effectively and enthusiastically. In this whitepaper we give 8 tips on how to do that.
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